The Letter
A Kay Jewelers Inspired Love Story
Commercial | Director + Writer
The Happiest Man Alive.
As a newly married man, my entire world has become devoted to love. I knew within moments of meeting my wife-to-be that she was special. She gave me hope for the future. She made everything feel easy.
As the day approached and I prepared myself to ask for her hand, I was caught off-guard by the butterflies that soared inside me. I was nervous. Was I ready to be the best husband I could be for her? Did I know how to tell her everything she meant to me? But when she whispered a teary yes, all my fear went away. Things felt easy again.
For many people, buying an engagement ring can feel daunting. Making the right choice means finding a trusting partner – one that understands the immensity of the decision that’s being made. I am inspired by what the Kay Jewelers brand stands for: a commitment to long-lasting love and the union of two people who have found ease in one another.
I created this piece to show a side of the story seen less often. Authentic and sweet, and full of hope. A story of a man searching for the right words, and the partner who helps him find them.
Director | Gabriel Caste
DP | Ian Coad