The Letter

A Kay Jewelers Inspired Love Story

Commercial | Director + Writer

 

The Happiest Man Alive.

As a newly married man, my entire world has become devoted to love. I knew within moments of meeting my wife-to-be that she was special. She gave me hope for the future. She made everything feel easy.

As the day approached and I prepared myself to ask for her hand, I was caught off-guard by the butterflies that soared inside me. I was nervous. Was I ready to be the best husband I could be for her? Did I know how to tell her everything she meant to me? But when she whispered a teary yes, all my fear went away. Things felt easy again.

 
 
 
Directing ‘The Letter’ in Los Angeles, CA. Photo by James Poirier.

Directing ‘The Letter’ in Los Angeles, CA. Photo by James Poirier.

For many people, buying an engagement ring can feel daunting. Making the right choice means finding a trusting partner – one that understands the immensity of the decision that’s being made. I am inspired by what the Kay Jewelers brand stands for: a commitment to long-lasting love and the union of two people who have found ease in one another.

I created this piece to show a side of the story seen less often. Authentic and sweet, and full of hope. A story of a man searching for the right words, and the partner who helps him find them.

Director | Gabriel Caste

DP | Ian Coad

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